George A. Peterson empowers individuals to explore curiosity, expand possibilities, ask tough questions, cultivate essential skills, and break through mental barriers with those "AHA Moments" that change everything. “Context changes everything!” - anonymous

George is a Certified Professional and Executive Coach with over 20 years of experience in HR, Talent Acquisition, and Talent Assessment with Fortune 100 companies. He is passionate about helping people thrive holistically (mentally, emotionally, physically, spiritually) and focuses on Adaptive Intelligence (AQ) and Peak-Performance Coaching for Individuals, Leaders, and Teams. He aims to help 1,000,000 people globally get unstuck in the next five years through his coaching programs, courses, collaborations, blogs, vlogs, books, and speaking engagements.

What Sets George Peterson Apart?

George Peterson is obsessed with helping people shift their mindsets and achieve their goals. He combines his unwavering energy and sense of humor with his extensive experience, making the journey toward personal and professional growth rewarding and fun.

Not only is George an author and speaker, but he’s also a Certified Professional Coach and a member of the International Coaching Federation (ICF) and the Center for Executive Leadership. His academic background includes a bachelor’s degree in Psychology, and his extensive list of coaching certifications demonstrates his deep commitment to his craft:

• Cognitive Behavioral Therapy (CBT)

• Rational Emotive Behavioral Therapy (REBT)

• Dialectic Behavioral Therapy (DBT)

• Corporate Executive Leadership (CEC)

• Certified Professional Coach (CPC)

• Neurolinguistics Programming (NLP)

• Certified Master Coach (CMC)

George’s mission is to help leaders, professionals, and individuals transform through Adaptive Intelligence (AQ) and Peak Performance Coaching, empowering them to unlock their potential and thrive in both their personal and professional lives. He understands that success is not just about hard work, but about exploring possibilities, shifting mindsets, adapting, taking intentional action, and embracing trust, confidentiality, safety, and of course, a sense of humor along the way.

His passion for guiding people through their Thrive Mindset Journey comes from his belief that the right mindset can alter your reality and fast-track you toward your goals—all while enjoying the process.